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WEEI's On-Air Personalities
It all starts with the CONTENT in which your advertising message is heard. They say “Content is King” and we say, “LOCAL CONTENT IS KING KONG”. SportsRadio WEEI delivers over 18 hours of LIVE and LOCAL programming each weekday that caters to the over-the-top PASSION for sports in New England. Your advertising will run alongside content that is of primary importance to the consumers who are listening.
- Live, Local and Legendary Personalities.
- Weekly Insider Interviews.
- Universal Appeal of Play-by-Play.
- User or Consumer Generated Content.
Live, Local and Legendary Personalities
WEEI’s live and local content is delivered by LIVE, LOCAL and LEGENDARY PERSONALITIES like John Dennis, Gerry Callahan, Dale Arnold, Michael Holley, Glenn Ordway, Pete Sheppard and Mike Adams with over 125 years of combined experience in Boston Sports Media. Our listeners know our personalities, our listeners trust our personalities, and our personalities know our listeners.
Weekly Insider Interviews
With such over-the-top passion for sports in New England our listeners want to know the inside scoop on what is happening with their favorite teams and players. SportsRadio WEEI consistently delivers WEEKLY INSIDER INTERVIEWS with the likes of Red Sox President / CEO Larry Lucchino, Red Sox Ace Curt Schilling, Red Sox Manager Terry Francona, Red Sox Television Broadcaster Jerry Remy, Celtics General Manager Danny Ainge, Celtics Head Coach Doc Rivers, Patriots Head Coach Bill Belichick, Patriots Quarterback Tom Brady, and “NFL on CBS” Broadcaster Boomer Esiason, to name a few. This keeps our listeners engaged and entertained throughout each season.
Universal Appeal of Play-by-Play.
In addition, WEEI offers live PLAY-BY-PLAY action with Boston Red Sox Baseball on Radio games and Boston Red Sox Baseball on Radio “Wednesday Night Baseball” games, Boston Celtics Basketball on Radio games, Boston College Basketball on Radio games, NCAA Tournament games along with NFL Playoffs and the Super Bowl. The games bring a new and broad range of consumers to WEEI. These products have UNIVERSAL APPEAL. They are listened to by 23%-63% of EVERY radio station in Boston’s audience; up to 50% of Newspaper Readers in Boston; and up to 45% of Broadcast Television Viewers in Boston. This UNIVERSAL APPEAL allows your advertising message to be heard by the majority of the radio, newspaper and television market through one advertising source, SportsRadio WEEI.
User or Consumer Generated Content
Finally, with the advent of products like “myspace.com” or “YouTube” there is a lot of buzz today about “USER or CONSUMER GENERATED CONTENT”. Talk Radio is the ORIGINAL FORM of USER or CONSUMER GENERATED CONTENT because our personalities are engaged with the callers. SportsRadio WEEI takes it to the highest level with personalities that engage the listeners and create a “caricature personality” with and for some of our most regular callers. The greatest example of this is WEEI’s “Whiner Line” which is the highest rated 15 minutes in all of Boston radio and attracts over 3,500 people to an annual event to celebrate the best callers called “THE WHINEY AWARDS”.
So why is this of value to your business?
It’s simple, the more we entertain our listeners with CONTENT they truly care about, the longer they will stay engaged in our brand and the more responsive they will be to your advertising message.
Bottom line: Our investment in our CONTENT will help your RETURN ON INVESTMENT in your advertising.
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