When SportsRadio WEEI was launched in September 1991 we were
simply a RADIO STATION that talked about sports and sold ON-AIR
RADIO COMMERCIALS as a marketing campaign solution for business’
throughout Eastern Massachusetts. 

Today, through years of evolution and innovation, SportsRadio WEEI has
become a DYNAMIC MEDIA BRAND that has extended the SportsRadio
WEEI brand into ON-AIR, ON-LINE, ON-PHONE, ON-SITE and SPORTS
MARKETING and MEDIA ASSETS that we incorporate into our clients’
customized marketing campaign solutions.  We have the capability to
utilize audio advertising, visual advertising, mobile advertising,
person-to-person advertising, audio and visual advertising and audio, visual,
mobile and person-to-person advertising through our media brand.  This
didn’t happen overnight and has been 15+ YEARS in the MAKING. 

- Our approach to your Business.

- On-Air Products and Capabilities.

- On-Line Products and Capabilities.
 
- On-Phone Products and Capabilities.

- On-Site Products and Capabilities.

- Sports Products and Capabilities.


Our approach to your Business
Our approach is to FIRST, learn about your business by asking a lot of
specific questions to uncover your focused sales and marketing needs. 
SECOND, establish or recommend a reasonable budget to deliver results
for those sales and marketing needs.  THIRD, create a customized
marketing campaign solution utilizing one or more of our marketing and
media assets.  The key is to make sure that your campaign message is
INTEGRATED into all the marketing and media assets we decide will best
achieve your goals.

Here are just some of the MARKETING and MEDIA ASSETS that we draw
upon today to create a customized marketing campaign solution for you:

On-Air

On-Air Products:



On-Air Capabilities:

:10/:15/:30/:60 Commercials	Cross-Promotional Partnerships	Feature Sponsorships
Personality Product Endorsement	Live Personality Reads	Public Relations
Commercial Creative / Production Product Placement	Feature Sponsorships	Promotional Mentions / Giveaways

Online

Online Products:


Online Capabilities:

Streaming Advertising	Cross-Promotional Partnerships	Online Directories	Video Casting
E-Mail Marketing	Micro-site Development	Message Boards	Database Marketing
Tribal Marketing	Podcasting	Fantasy Sports	Content Development
Polling/Surveys	Banner Ads	In-Person Rovian Video Ads	Product Placement

On-Phone



On-Phone Products:

Tribal Marketing	Content Development	Text-2-Win	Polling /Surveys
Product Placement	Text-4-Location	Mobile Marketing	Fantasy Sports
Text-4-Brochure	Text-4-Information	Text-4-Test Drive	Text Poll
Text Trivia	Mobile Coupon	Text-2-Sample	Show-Text
Ringtones	Wallpapers	Zipcode location finder

On-Site



Sports



Sports Capabilities

Play-byPlay Advertising	Borrowed Imagery	Business to Business Merchandize
Player Endorsements	Product Placement	In-Arena / In-Stadium Promotions
Embedded Customized Features	Sponsorship Activation	Cross Promotional Partnerships

So why is this of value to your business?
Today, the average consumer sees, hears or touches 3,500 advertising
messages a day.  It is a challenge for any business to REACH CURRENT
and POTENTIAL CUSTOMERS with their advertising message.  You
need anadvertising or media partner with the DYNAMIC CAPABILITIES to
provide a wide-variety of INTEGRATED SOLUTIONS.  We offer the
products,the experience and the expertise to provide CUSTOMIZED
SOLUTIONS to your marketing needs in an audio, visual or person-to-person format.Over 15+ YEARS of evolution and innovation has created the DYNAMIC MEDIA BRAND SportsRadio WEEI is today, however, our philosophy is “whatever it was that got you to where you are today, isn’t good enough to keep you there for tomorrow . . .”  We continue to challenge ourselves to better serve our customers’ advertising and marketing needs. 

Bottom line:  Allow us to uncover with you your specific business or
marketing need and we will develop a customized marketing solution that
fits your marketing budget, large or small, and delivers a RETURN ON
INVESTMENT in your advertising.

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